Argan seeds are selected and cold-pressed to produce organically certified virgin oil that is ready to use in your beauty regimen. It is 100% pure oil and transparent in color due to: 1. Cosmetic grade vs. food grade Argan oil that usually has a darker, golden or brownish tone is toasted, typically intended for food consumption. Dr.Organic uses unroasted, cold-pressed virgin argan oil, i.e., cosmetic grade. This type of oil is lighter, sometimes even almost colorless, but retains all its dermocosmetic properties. 2. Filtration process Dr. Organic argan oil undergoes a fine filtration process to remove impurities or natural sediment, which can also further clarify its appearance. This does not alter its effectiveness, but it does improve its cosmetic texture and avoids possible residues or lumps. 3. Origin and composition Not all argan oils have the same color, even within the cosmetic category. This can vary due to: Argan growing region (mainly Morocco) Weather conditions Harvest season Natural content of tocopherols and fatty acids (in the case of Dr. Organic, the oil is standardized to ensure concentration and stability). Is it still 100% pure even though it's clear? Yes, absolutely. According to its technical specifications: This is pure, organic and certified Argania spinosa (argan) kernel oil. It is referred to as "liquid gold," but that refers to its cosmetic value, not necessarily a dark color. It is rich in: Vitamin E, Essential fatty acids, Polyphenols, Oleic and linoleic acids For dry and damaged hair: Apply a small amount to damp or dry hair, starting from the roots and massaging down to the ends. Leave on for about 30 minutes and then shampoo. For damaged or very dry hair, apply at night. Skin: Liquid Golden Argan Oil should be massaged into the skin, nails, and lips routinely. It is non-greasy and absorbs quickly. Only a small amount (2-3 drops) is required. Warm these with clean hands and gently massage them into the desired area using an upward and outward circular motion with your fingertips. Carefully apply around the eyes and other sensitive areas. Avoid contact with eyes. Do not swallow. Do not apply to irritated skin. Keep out of the reach of children. Store in a cool place. Store in a dry place. Keep out of the reach of light.