Building Implementable Marketing Models

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Building Implementable Marketing Models

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Building Implementable Marketing Models

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Building Implementable Marketing Models

The Observation That Many Models Are Built But Few Are Has Almost Become A Commonplace In The Management Science And Operations Research Literature. Nevertheless, The Statement Remains To A Large Extent True Today, Also And Perhaps Even More So Where Marketing Models Are Concerned. This Led Philippe Naert, Now About Four Years Ago, To Write A Concept Text Of A Few Hundred Pages On The Subject Of How To Build Imple Men Table Marketing Models, That Is, Models That Can And Will Be.
  • Brand: Springer Nature B.V
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 1978-05-31
  • Publisher / Label: Springer Nature B.V
  • Author: Philippe A. Naert
  • Number of Pages: 420
  • Fruugo ID: 547440371-1105369986
  • ISBN: 9789020706741
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  • STANDARD: PLN121.04 - Delivery between Mon 16 November 2026–Mon 23 November 2026

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