"Bare Hair" revolution starts here <br>The shampoo contains - NO SILICONES - NO SULPHATES - NO PARABENS - CONTAINS NO INGREDIENTS FOUND IN TYPICAL SHAMPOOS THAT CAN DISCOLOR, weigh on hair or hinder hair growth. Advanced sulfate-free technology that lathers profusely without leaving residue in the hair. Your hair gets clean and your color gets a WOW effect COLOR-OBSESSED? Your color-treated hair will never reach its full potential if your shampoo contains: Sulfates - why, because they wear on the hair, will open the hair shaft and the color will drop. Silicones - why, because they create a film on the hair that can not be rinsed out. Thickening Ingredients - Same thing, creates a film that feeds off and weighs down the hair. Conditioning agents - These not only weigh down the hair but can oxidize and cause brass shades in the hair. Beading ingredients - make the shampoo itself look good but unfortunately leave the hair with a dull tint. Use: Apply to wet hair and massage gently until it lathers and rinse. Finish with Color Wow Balsam.