Dont let a fear of numbers hold you back.Todays business environment brings with it an onslaught of data. Now more than ever managers must know how to tease insight from datato understand where the numbers come from make sense of them and use them to inform tough decisions. How do you get startedWhether youre working with data experts or running your own tests youll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process so you can get the information you need study the data and communicate your findings to others.Youll learn how toIdentify the metrics you need to measureRun experiments and AB testsAsk the right questions of your data expertsUnderstand statistical terms and conceptsCreate effective charts and visualizationsAvoid common mistakes