Consumer Sexualities explores womenâs experiences of shopping in âsex shopsâ and using sexual commodities in their everyday lives. This enlightening volume shows how women take up sexual consumer âtechnologies of the selfâ to work upon and understand themselves as confident and active sexual agents in postfeminist neoliberal culture. In guiding the reader through the historical emergence of sexual commodities âfor womenâ in feminism and postfeminism Wood points to the normalisation and regulation of sexual practices and identities in and through consumption. Indeed womenâs accounts show the work involved in constructing the ârightâ â knowledgeable tasteful and confident â orientation to sexual consumption and by extension in becoming an intelligibly âgoodâ sexual person. At the same time the author draws upon de Certeau to show how the ordinary contexts in which sexual commodities are used can lead to unpredictable moments of adaptation discomfort playfulness and resistance. A rich analysis of womenâs everyday strategies of âmaking doâ with the kinds of femininity and female sexuality that sex shop culture represents Consumer Sexualities will appeal to scholars of sociology cultural studies and gender studies with interests in gender sexuality sex and consumption. . Language: English