Foreword. - Part I An Introduction to Game Analytics. - Introduction. - Game Analytics The Basics. - Benefits of Game Analytics Stakeholders Contexts and Domains. - Game Industry Metrics Terminology and Analytics Case Study. - Interview with Jim Baer and Daniel McCaffery from Zynga. - Part II Telemetry Collection and Tools. - Telemetry and Analytics Best Practices and Lessons Learned. - Game Development Telemetry in Production. - Interview with Nicholas Francis and Thomas Hagen from Unity Technologies. - Sampling for Game User Research. - WebTics: A Web-based Telemetry and Metrics System for Small and Medium Games. - Interview with Darius Kazemi. - Part III Game Data Analysis. - Game Data Mining. - Meaning in Gameplay: Filtering Variables Defining Metrics Extracting Features and Creating Models for Gameplay Analysis. - Gameplay Metrics in Game User Research: Examples from The Trenches. - Interview with Aki Järvinen from Digital Chocolate. - Better Game Experience through Game Metrics: A Rally Videogame Case Study. - Part IV Metrics Visualization. - Spatial Game Analytics. - Visual Game Analytics. - Visual Analytics Tools: A Lens into Players' Temporal Progression and Behavior. - Interview with Nicklas Nifflas Nygren. - Part V Mixed Methods for Game Evaluation. - Contextualizing Data. - Combining Back-End Telemetry Data with Established User Testing Protocols: A Love Story. - Game Metrics through Questionnaires. - Interview with Simon Møller from Kiloo. - Visual Attention and Gaze Behavior in Games: An Object-based Approach. - An Introduction to Physiological Player Metrics for Evaluating Games. - Improving Gameplay with Game Metrics and Player Metrics. - Part VI Analytics and Player Communities. - Data Collection in Massively Multiplayer Online Games: Methods Analytic Obstacles and Case Studies. - Designer AnalystTinker: How Game Analytics Will Contribute to Science. - Interview with Ola Holmdahl and Ivan Garde from Junebud. - Part VII Metrics and Learning. - Metrics in Simulations and Games for Learning. - Conceptually Meaningful Metrics: Inferring Optimal Challenge and Mindset from Gameplay. - Interview with Simon Egenfeldt Nielsen from Serious Games Interactive. - Part VIII Metrics and Content Generation. - Metrics for Better Puzzles. . Language: English