Brand China in the Media

This book examines Chinaâs identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change it explores the emerging multifaceted âChina brandâ. With its growing economic clout China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the âBelt and Roadâ initiative. However as a developing country China is at pains to manage its own transformations while trying to carve out an international identity. Arguably Chinaâs unique sense of history and identities may lead to a âcontested modernityâ or âmultiple modernitiesâ; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand Chinaâs trajectory of future development has been a major issue in international affairs. This book is concerned with how Chinaâs hybridised identities are articulated and intertwined with situational institutional and societal dynamics â and how they are interwoven with Chinaâs international outlook which converges with or diverges from Chinaâs historical assumptions and beliefs. This book will be of interest to those studying Chinaâs identity in the media; situated at the juncture of past present and future and between China and the wider world. The chapters in this book were originally published in Critical Arts. . Language: English