Television and New Media

We watch TV on computers phones and other mobile devices; television is now online as much as it is on air. Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production scheduling distribution and reception practices. Drawing upon recent examples including Lost 24 and Heroes this book examines the ways that television programming has changedâtransforming nearly every TV series into a franchise whose on-air online and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings but also to move viewers through the different divisions of a media conglomerate. Organized around key industrial termsâplatforming networking tracking timeshifting placeshifting schedule-shifting micro-segmenting and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV. . Language: English